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Customization tool

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Building blocks system

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Bootstrap-based templates

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Professional themes

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Live Migration of Virtual Machines

Another huge advantage for Google Cloud Hosting, especially for how we use it here at Kinsta is live migrations of Virtual Machines. Neither AWS, Azure, or smaller providers like Digital Ocean offer this functionality. So this is a very important differentiator for Google Cloud compared to other cloud providers. As a WordPress hosting provider, this means we are basically always up with our VMs, with no noticeable degradation in performance when they are live migrating VMs between host machines.

Benefits of live migrations allow for the engineers at Google to better address issues such as patching, repairing, and updating the software and hardware, without the need for you to worry about machine reboots. Miche Baker-Harvey, Tech Lead/Manager at Google put together a great illustration of the high-level steps involved in a live VM migration.

Live VM migration on Google Cloud
Live VM migration on Google Cloud

And besides live migration of virtual machines, Google also offers resizing of persistent disks without any downtime. You can use the portal or CLI to actually resize the live disk.

Improved Performance

Kinsta was just recently named top tier once again in Review Signal’s annual 2018 WordPress hosting performance benchmarks. And a lot of this is thanks to Google Cloud Platform. We were the first managed WordPress host to exclusively utilize Google Cloud and are the only enterprise-level host using them. And we would like to think that the results speak for themselves.  Kevin at Review Signal threw a whopping 10,000 concurrent users against our servers and as he noted for the Load Storm test, Kinsta had basically flawless performance with flat average response times, minimal errors and no spikes.

Yet another top tier performance from Kinsta. Perfect uptime and near perfect load tests. ? It’s starting to feel redundant writing that. – Kevin, Review Signal

And some of our clients get a lot of traffic. We have seen the Google Cloud machines easily handle 60k+ concurrent visitors without any hiccups.

Here is an example below of load times significantly decreasing on a client’s site after we moved them to Google Cloud Platform. Before the move they were getting spikes well over the 1 second range, and after they stayed consistently under 500 ms. So just by migrating them to Google Cloud Platform they saw a 50% decrease in load times! Their VMs definitely do a good job of handling whatever you throw at them.

Struggling with downtime and WordPress problems? Kinsta is the hosting solution designed to save you time! Check out our features
Load time decreasing significantly on a client's site after moving to Google Cloud

Also, because we use Google Compute Engine servers, this ensures automatic scalability. Instead of being constrained to 2-6 CPUs per VPS as with other WordPress hosting providers we actually let the site’s container scale to as many CPUs as needed when there’s a surge, and for load-balanced clients an infinite number of CPUs as our system dynamically spins up more machines and scales back when the traffic wave subsides.

Here is another example of what happened when Neuralab moved to Kinsta’s platform powered by Google Cloud. Their wait time, also known as TTFB, dramatically decreased.

And here is an example of a site that migrated away from Kinsta and Google Cloud Platform. They were instantly met with higher load times. In fact, we have had some clients leave and come back because of this.

Higher load times leaving GCP
Higher load times leaving GCP

Google Cloud Platform is making leaps and bounds when it comes to making a bigger dent in the cloud computing space. As of January 2017, you can now leverage GPUs for machine learning and scientific computing. And in March 2017 they released VMs with 64 virtual CPUs.

State of the Art Security

Another big advantage is security. Choosing Google Cloud Platform means you get the benefit of a security model that has been built upon over the course of 15 years, and currently secures products and services like Gmail, Search, etc. Google currently employs more than 500 full-time security professionals.

Kinsta hosting architecture.
Kinsta hosting architecture.

Some of Google Cloud Platform security features include:

All data is encrypted in transit between Google, the customers, and data centers; as well as the data in all of the Cloud Platform services. The data stored on persistent disks is encrypted under 256-bit AES and each encryption key is also encrypted with a set of regularly changed master keys.
The layers of the Google application and storage stack require that requests coming from other components are authenticated and authorized.
Because Google has relationships with some of the biggest ISPs in the world, this helps improve the security of your data in transit as it means fewer hops across the public internet.
Commitment to enterprise security certifications with regular audits for SSAE16, ISO 27001, ISO 27017, ISO 27018, PCI, FedRAMP, and HIPAA compliance. Eran Feigenbaum, Director of Security at Google stated: “Certifications such as these provide independent third-party validations of our ongoing commitment to world-class security and privacy, while also helping our customers with their own compliance efforts.”
Kinsta maintains security precautions in line with industry best practices. While we use Google Cloud Platform, it doesn’t mean we have obtained the same security certifications. We are also not HIPAA compliant at this time. You can see more in-depth behind the scenes in Google’s security whitepaper.

Kinsta also uses Linux containers (LXC), and LXD to orchestrate them, on top of Google Cloud Platform which enables us to completely isolate not just each account, but each separate WordPress site. We also leverage Google Cloud’s enterprise-level firewall to filter out malicious traffic before it enters our network of servers.

This is a much more secure method than offered by other competitors and helps ensure secure WordPress hosting 24/7. Read more about how LXD works in Stéphane Graber’s post on LXD 2.0.

Dedication to Continued Expansion

Google has continued to rapidly build out their infrastructure for Google Cloud Platform. On September 29th, 2016 they announced the locations of new strategically placed Google Cloud Regions. We are very excited to see São Paulo and Sydney included in the list as this will help dramatically decrease latency for Google Cloud Hosting customers across South America and Australia. Here is an updated list of all GCP regions:

Warsaw, Poland
Doha, Qatar
Toronto, Canada
Melbourne, Australia
Delhi, India
Paris, France
Milan, Italy
Santiago, Chile
Madrid, Spain
Now Available
All 25 of these Google Cloud Platform locations are available for Kinsta clients when choosing where to strategically place your WordPress site.

Council Bluffs, Iowa, USA (us-central1)
St. Ghislain, Belgium (europe-west1)
Changhua County, Taiwan (asia-east1)
Sydney, Australia (australia-southeast1)
The Dalles, Oregon, USA (us-west1)
Salt Lake City, USA (us-west3)
Ashburn, Virginia, USA (us-east4)
Moncks Corner, South Carolina, USA (us-east1)
São Paulo, Brazil (southamerica-east1)
London, UK (europe-west2)
Frankfurt, Germany (europe-west3)
Jurong West, Singapore (asia-southeast1)
Tokyo, Japan (asia-northeast1)
Mumbai, India (asia-south1)
Montréal, Canada (northamerica-northeast1)
Eemshaven, Netherlands (europe-west4)
Hamina, Finland (europe-north1)
Los Angeles, California (us-west2)
Hong Kong (asia-east2)
Zürich, Switzerland (europe-west6)
Osaka, Japan (asia-northeast2)
Seoul, South Korea (asia-northeast3)
Las Vegas, Nevada, USA (us-west4)
Jakarta, Indonesia (asia-southeast2)
Warsaw, Poland (europe-central2)
Google Cloud data center locations.
Google Cloud data center locations.

We at Kinsta appreciate Google’s dedication to global expansion as this helps decrease latency across the board and ensures faster load times.

Redundant Backups

Google Cloud Storage is designed for 99.999999999% durability and has 4 different types of storage: Coldline storage, nearline, regional storage, and multi-regional storage. It stores data redundantly, with automatic checksums to ensure data integrity. The beauty of multi-regional storage is that it is also geo-redundant, which means cloud storage stores your data redundantly in at least two regions within the multi-regional location of the bucket. As it pertains to Google Cloud hosting, this ensures you will never lose your data, even in the case of a disaster.